Then preview the review, hit “Save changes”, and presto: a brand new editorial review to bolster your Amazon page! Once you’ve opened the overview for the correct edition, select “Edit” next to “Review” to either add new reviews or edit older ones. If you have more than one format or edition, you’ll have to add the reviews to each version separately, but this won’t take long if you have everything already on hand. When you’ve selected the book format and edition that you want to add a review to, click on “Edit book details”. Select the book(s) for which you want to add a review But don’t let that distract you - you want to click on BOOKS, either from the center of the dashboard or the tab in the upper left corner of your browser window. Once you log onto your Amazon Author Central dashboard, you can view what your author page looks like in different regions and give feedback. ![]() Log onto Amazon Author Central and go to “BOOKS” KDP’s user interface, Amazon Author Central, isn’t always the easiest to navigate - so for everyone’s benefit, here’s how to load up your editorial reviews step-by-step. How do you add them to your Amazon page? Upload your reviews through Author Central Now, let’s jump ahead a bit to when you’ve gathered some sweet reviews and endorsements for your book. For example, in amongst the glowing magazine reviews and celebrity endorsements for James Clear’s Atomic Habits is a testimonial from a military doctor: Testimonials from authors, celebrities, and 'authorities'įor more tips on this, check out this Reedsy webinar on securing endorsements. So even if you’re unable to get Malcolm Gladwell to endorse your book, you can surely find someone with some kind of authority - someone whose opinion your target audience will trust.Īnd even if you already have esteemed publications backing you, it never hurts to add more editorial reviews from a variety of sources. If a Brandon Sanderson fan sees his blurb on the Amazon page for your sci-fi epic, there’s a very good chance they’ll be swayed by his opinion!įor nonfiction, the criteria are a little broader: your testimonials can come from fellow authors, experts in your subject matter, and/or those who have benefitted from your book. In fiction, these experts are often other authors - in a perfect world, it should be someone fairly prominent who writes in your genre. Sometimes confusingly called “blurbs” or “testimonials”, these short reviews are offered by experts and specifically intended for promotional use (as opposed to longer reviews that can be used for promotion, but are primarily meant to inform readers). So to make sure your book’s Amazon page has enough “review-power” during your launch week and pre-sale period, you must start securing editorial reviews in the months before. According to Kindle Direct Publishing’s terms of use, user reviews can only be posted after a book’s release date - in theory, to prevent the page from flooding with fabricated reviews, as most readers wouldn’t even have access to the book yet. This is a departure from standard user reviews. ![]() In addition to showing readers that a trustworthy professional thinks your book is the bee’s knees, the other key advantage to an editorial review is that you can display it on your Amazon book page before your launch date. ![]() Getting reviews in time for your Amazon launch We’ll show you some of the places where you can secure editorial reviews, then give you some top tips for making them shine on your book page. This post will focus on the power of displaying editorial reviews on Amazon. Editorial reviews and testimonials on the Amazon page for Patrick Radden Keefe’s Say Nothing Getting this seal of approval from an institution is something they can promote on the book jacket, on a subway ad, and indeed on the book’s Amazon page. Major publishers will bend over backward to secure editorial reviews from publications, like Vanity Fair and The New Yorker, as well as respected figures like popular authors and authorities on the book’s subject. Unlike user reviewers (who are usually amateur and anonymous individuals), editorial reviewers have reputations to uphold - so their opinions tend to be more considered and carry more critical weight. Click to tweet! Reviews from the people who know bestĮditorial reviews are what people typically think of as “traditional” book reviews: evaluations published by writers who are dedicated to analyzing, discussing, and recommending books.
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