![]() Whether you’re the most advanced shop or you’re just getting started, there is something within these 1,800 pages that will spark your creativity, make your rethink the status quo, or inspire you to create a better experience for your donors. What we love the most about these swaps is that everyone can learn something. There’s nothing worse than, “Thank you, but can we have some more?” It’s rude, it’s off-putting, and it’s one of the worst donor relations practices we’ve come across. It does not contain an ask in any way, shape, or form. While you’re at it, make sure you’re addressing them appropriately as well. On the envelope, within the report, in the email…anywhere the donor’s name is listed. It’s our job to ensure they know not only that they have made an impact, but how. If your donors don’t see that their generosity is being put to good use, they won’t give again. It provides a clear explanation of how the funds were used. That’s powerful, and it deserves all the gratitude. It’s all about the incredible, generous souls who invest in changing the lives of others. See where we’re going here? It isn’t about the money. ![]() Infographic Chart Icon, Creative PPT element, five assorted-color line. Thank them for their commitment to your mission. Methodology Data steward Conceptual model Chart Data model, stewardship, text. And don’t thank them for their donation, thank them for their generosity. Your report should begin and end with a heartfelt message of thanks. We like to use the Pixar Pitch method when developing our stories. Sharing stories about how a donor’s gift has changed someone’s life is one of the most effective methods of demonstrating impact and making donors feel like the rainbow unicorn kittens they are. If you have a knack for graphic design, you can also try using Adobe Spark to create something more attractive than a Word document without breaking the bank. Our favorite is Tyler at Wessel Creative, but you can find others on platforms like Upwork. If you don’t have a designer on staff, hire a freelancer. Do not embarrass your brother or sister online. ![]() Approach controversial topics prayerfully and thoughtfully. Choose your favorite samples from this swap and be specific about what you’re looking for. As we use social media and technology to spread the gospel there are several things to keep in mind: Communicate to be understood. Hire a photographer or use a copyright free photo library (we like Pixabay) for stock images. Gorgeous, high-quality images, infographics, thoughtful use of coIor, easy-to-read fonts…a fabulous design can go a long way in taking your impact report to the next level. Challenge yourself to use “you” instead of “we” as often as possible. Don’t tell the donor what your organization has done tell them what their generosity has made possible. Now is not the time to tell them about new programs, funding opportunities, or your calendar of events. We’re stating the obvious here, but as you start this project remind yourself of the purpose behind it and stay hyper-focused on that.
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